If list brokerage is about investing in your future, then list management is all about immediate revenue. Your list is your organization’s most valuable asset. Without aggressive and targeted marketing to other potential mailers, your revenue stream is probably falling short of its true potential.
Among non-profits, exchange relationships yield perhaps even more value than rental revenue. Your ability to reduce brokerage costs by leveraging your existing donors is of paramount importance to sustainable prospecting.
KAP creates demand for your donors, whether on rental or exchange, by segmenting your file and strategically marketing it across multiple verticals, including non-profits, catalogs, and publishers. We understand the role, opportunities, and limitations for list management better than most and we consistently improve exchange balances and deliver on revenue targets.