Data Processing (NCOA, merge purge, etc) has long been viewed as a commodity in our industry. KAP contends that this perspective misses a major opportunity for campaign optimization. Our strategic application of these processes not only ensures clean, highly deliverable data processing, but also goes far beyond that to leverage these processes to improve your campaign performance and legitimately minimize cost.

Through strategic application of merge purge, NCOA, industry suppressions, address hygiene, pre- and post-merge modeling, and data enhancement, KAP will work with you to ensure that you’re reaching the right prospects, at the right time, at the right location, in the most cost-effective manner.

Even if we don’t provide the actual data hygiene and merge processing for your program, our management of the process/vendor delivers exponential value through thoughtful and outcome-focused list prioritization and merge/split instruction strategies.